Already, the sought-after social media platforms like YouTube and Instagram are flooded with bloggers as well as vloggers. But how about TikTok? Do you think your presence right here will reflect positively on your blogs? Okay, let us discuss in detail about leveraging TikTok, especially for blogging. Keep reading!
TikTok is the most popular social media application at the moment. This versatile platform enables its users to share only vertical videos that last from 15 seconds to 10 minutes. However, short-form videos are capable of going viral and putting your profile in the spotlight. Notably, budding bloggers take advantage of Upviral to expand their content reach and gain stardom in a short span.
Having a presence across multiple social media channels is a smart idea to expand your audience base and drive traffic to your blogs. But are you a newbie to TikTok blogging? You’re not alone! This article will guide you to leverage TikTok for blogging and make the most out of it.
#1 Set Up Your TikTok Account
It is well and good if you have a dedicated TikTok account already. Else, download the TikTok application on your device and complete the signup process by providing the essential information.
You have a choice to choose between a Personal and a Professional account. By default, your account will automatically be set to a personal account. Since you are aiming to do blogging with TikTok, you should switch to a Professional account as you get access to additional features.
#2 Optimize Your TikTok Profile
Being a professional blogger, you might know who your target audiences are. So personalize your TikTok profile for your ideal audiences.
Username: Keep it simple and easy to remember. It is a good idea to Include a keyword in your username.
Profile Picture: Set your own image or business logo as the display picture of your TikTok profile.
Precise Bio: As you have limited space, craft a concise bio in such a way that it explains who you are, what your blog is about, and how it will benefit your audience.
Link: Similar to Instagram, one cannot attach a clickable link in the caption of every video. Instead, you can embed the link of your blog/website/landing page in the bio space.
CTA – Encourage your profile visitors to follow your TikTok profile or visit your blog to learn more with a suitable call-to-action (CTA).
#3 Decide Your End Goals
TikTok is a platform where you can achieve diverse goals. However, you may not end up with the expected results when you share videos in a random manner. Hence, it is necessary to decide what you want to attain through TikTok videos.
Your goal can be anything that comes under SMART (Specific, Measurable, Attainable, Relevant, and Time-Bound). For instance, set your TikTok blogging objective to increase ebook sales, build email lists, grow followers, and more, depending on your requirements.
#4 Spend Time Watching TikTok Videos
Every social networking site is different from one another. Since you are well-versed in Instagram/YouTube, you shouldn’t think you can be successful on TikTok too. Whoever you are and whatever your goals are, you should have a clear understanding of the TikTok application and its algorithm to be successful right here. Spend time on the Discover page to find out the content creators and influencers who share videos in your niche. Go through their profiles to get an idea of playing with TikTok and how to use it to your advantage.
#5 Grow Your Profile With Catchy Videos
Once you have a clear understanding of your niche, audience, and application, you’re ready to plan your first video. Don’t be a copycat! Just get inspiration, brainstorm ideas, and unleash your creativity to bring out the platform-based content in your own style. You can make use of your popular blog posts to create scripts or repurpose content for your TikTok videos. Experiment with various in-app features such as Duet and Stitch to deliver content in different formats. You can buy tiktok views to expand the reach of your video. Here are simple yet effective tips to enrich your videos.
Have Fun With TikTok Videos – Unlike other digital platforms, you don’t want to be too professional or promotional. Show off your humor and fun side and impress the audience instead of being too serious with your content.
Create Captivating Caption – Whenever you share a video, ensure it is accompanied by a concise and compelling caption. For example, provide additional information to your video, explain the video content in textual form, or hold the audience’s attention by engaging them.
Harness the Power of Hashtags – Create a solid hashtag strategy with a combination of low-volume, medium-volume, and high-volume hashtags to increase content discoverability.
Always Add a Clear CTA – People may watch your videos and skip to the next. If you want to benefit from your viewers, you should embed a powerful call-to-action that encourages them to take specific actions regarding your growth.
#7 Blend Your Videos With Trending Audio
You may feel the urge to add your favorite music to your TikTok videos. But wait! Adding the trending music/song/soundtrack to your video increases the chance of going viral. Now, what would you prefer? Find out the trending song and include them in your video before it goes out of trend. Furthermore, buy tiktok likes to maximize your engagement rate and make your video viral-worthy organically.
#8 Embed Link in Bio
Is one of your videos going viral on TikTok? Hurrah! Now is the right time to embed a clickable link to your blog in your bio space. Add your YouTube channel link in case you need more subscribers. Obviously, you could drive more traffic to the respective site effortlessly.
The Bottom Line
To sum up, TikTok is not just a spot to watch lip-syncing or prank videos but also best for blogging. Irrespective of the niche, a decent range of audiences is found on TikTok. So, there will be boundless opportunities to drive tons of traffic to your blog and earn a heap of money. Then, what are you waiting for? Dip your toe in TikTok right now and become a successful blogger in the near future.
We appreciate your valuable time! Do you have any other ideas regarding TikTok blogging? Feel free to share your thoughts in the comments below.